Jurriaan Schrofer

• Comprehensive monograph on one of the defining figures in Dutch graphic design
• Nominated as Design of the Year 2015 by Design Museum London
• This page is for the English language edition. Dutch language edition: Jurriaan Schrofer (1926-1990)
• Award Dutch Best Book Designs 2013

Jurriaan Schrofer (1926-1990) was one of the defining figures in the field of graphic design in the Netherlands after World War II. One of his distinctive characteristics was that he positioned himself as a director. He liked to be in charge, involved himself in policy making and strategy and manifested himself as a writer and a critic. Schrofer’s adventurous temperament, slightly dissident attitude and intellectual stance often gave rise to debate. This monograph follows Schrofer’s career in a number of thematic chapters: PR-brochures for companies, photo books, cultural assignments, advertising, spatial work and art policy, education, letter experiments and art works. The various genres he practiced, the different roles he played and the worlds that the ever curious Schrofer explored serve as a guideline for putting his positions and activities into context.